The City of North Port, Florida has been using QR Codes extensively for the last eight months. At this time, the technology is only being used by our Community Outreach Division and our Economic Development Division. When we create a QR Code, we make sure that it is able to be tracked. We use the Google URL Builder, then a free QR Code maker. So far, we've been able to track the success of our magazine ads, airport ads, City newsletters, and City brochures. It has proven to be an invaluable tool in tying our print media to our website.Unfortunately, we are not using Microsoft Tags. Our City Attorney's Office had issues with Microsoft's terms of service. Being in the Sunshine State, we have extensive open record laws.I am the Conference Committee chair for the upcoming Florida Government Communicators Association's annual 2011 Conference. The conference theme is "Get Your Geek On" and will focus on the way in which our communication landscape has truly changed. Check it out at http://www.fgca.org/GetYourGeekOn. We are booking some incredible speakers to tackle subjects like QR codes, mobile apps, augmented reality, and other communication tools.