We haven't received any awards. Then again, we're too busy trying to provide great customer service to spend the time filling out award packages.
The single most important of building a customer service culture is making it everyone's job. As the County Administrator, my phone is programmed so I can pick up the general line. In any department with a customer service counter, everyone in the department--including the department head--does "counter duty." No job in the organization is "too important" to spend time doing the pick-and-shovel work of helping residents. If you want your staff to learn great customer service, one of the best ways is by having organizational leaders model it on a day-to-day basis.