Program/Event Sponsorship Matching System - City of Townsville, QLD

Mar 16, 2012

The council of Townsville traditionally sought sponsorships for events and projects from organizations in the community in a decentralized, ad-hoc manner.  Looking to improve their systems, Townsville created the Together Townsville program.  In this program, the government is merely a facilitator in linking organizations to programs.  

The program operates in two parts: the Bank, which is a repository of programs seeking sponsorship.  The repository details several levels of participation in a given program, ranging from monetary participation through volunteer work, or a combination of both.  The approach has allowed businesses to better interact with interesting programs.

This case study was nominated for ICMA's Annual Awards Program.

You may also be interested in

Feedback