Program/Event Sponsorship Matching System - City of Townsville, QLD

Mar 16, 2012

The council of Townsville traditionally sought sponsorships for events and projects from organizations in the community in a decentralized, ad-hoc manner.  Looking to improve their systems, Townsville created the Together Townsville program.  In this program, the government is merely a facilitator in linking organizations to programs.  

The program operates in two parts: the Bank, which is a repository of programs seeking sponsorship.  The repository details several levels of participation in a given program, ranging from monetary participation through volunteer work, or a combination of both.  The approach has allowed businesses to better interact with interesting programs.

This case study was nominated for ICMA's Annual Awards Program.

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