Marketing a New Trash Collection System

Jun 20, 2005

When the city of Lynchburg, Virginia (65,500), stopped collecting trash manually and began using a semiautomated collection system, it needed to inform citizens of how the new system would affect them. The city’s marketing and communications department developed an innovative marketing and communications campaign to inform residents of why the new system was needed, what types of trash receptacles were available, and when their new pickup days would be.

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