Since the first edition of this report was written following the September 11th terrorist attacks, the world has seen an acceleration of both natural and human-caused crises. Natural disasters alone have cost billions of dollars in damages and resulted in significant loss of life. Sound crisis communications practices can go a long way toward helping citizens and local government personnel understand and deal with dangerous situations in a timely and prudent manner.
This InFocus report breaks down the crisis communication process into ten clear steps and provides checklists to aid in preparing crisis communication plans, offers suggestions for integrating social media, presents a template for a core crisis message, and offers guidelines for working with the media. Effective crisis
communication strategies will help you translate information about a hazard into language your citizens, personnel, and the media will clearly understand. (23 pp.)