That’s the Ticket: How Online Public Engagement Data Solved Mass Transit

King County, WA. For the TLG 2018 Case Study program

Dec 5, 2017

King County Metro’s ticket pricing is complex and often confusing. Fares are higher during peak hours and on certain trips. That puzzles riders, which stalls boarding and can even spur disputes, which jeopardizes driver safety. " Finding a solution seemed insurmountable. That is, until staff found a way to capture data that clearly showed a path forward. By engaging the public online, Metro was able to use data to better understand the patterns of its ridership and their needs, which ultimately laid the ground work for delivering a solution. "

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