[FREE STUDENT CHAPTER WEBINAR]: Using LinkedIn™ to Master Your Personal Brand

ARTICLE | Mar 30, 2016


[FREE WEBINAR]: Using LinkedIn to Master Your Personal Brand

Date: Wednesday, April 13

Time: 6:00-7:00 p.m. ET; 3:00-4:00 p.m. PT

Cost: Free

No registration is required. Call in on April 13 to join!

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Meeting number: 737 147 917

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Access code: 737 147 917
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In today’s working world, your professional online brand is key and LinkedIn is one of the top places for you to master it and be seen by fellow local government professionals and recruiters. Here are some numbers to prove just how great it is as a social networking tool for your career:  

  • LinkedIn operates the world’s largest professional network on the Internet with more than 400 million members in over 200 countries and territories.
  • Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
  • There are more than 40 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.

To help you make the most of your LinkedIn account and master your personal brand, ICMA will be hosting a free webinar: Using LinkedIn to Master Your Personal Brand, on Wednesday, April 13. 

Join Tamara Lynn Schaps, Director of Career Development at the Evans School of Public Policy at the University of Washington, as she discusses ways to optimize your profile, develop your professional network, and make LinkedIn your partner in launching a prosperous career.

Topics will include:

  • What is LinkedIn - Brief overview of the most important parts of the social media technology that is relevant to students.
  • Your Brand on LinkedIn - What do you want to be known for professionally, how to align your brand with your reality, how to optimize your LinkedIn profile so others can find you, and how to catch the eyes of recruiters.
  • Building a Professional Network on LinkedIn - How to connect with people so they'll accept your request, how to follow up after meeting someone at an event/conference, how to discover career pathways into your top organizations, how to find alumni from you program who are doing cool things in your target locations, how to reconnect with old connections in new ways.
  • Your Student Chapter on LinkedIn - Should your student chapter have a presence on LinkedIn and what should it look like, who should manage the group, and what are the benefits/costs of doing so?

Everyone is welcome. The Webinar will be recorded and available after the presentation.



Tamara Schaps serves as the Director of Career Development at the Evans School of Public Policy & Governance and works closely with the very active UW ICMA Student Chapter. Before coming to the Evans School, Tamara worked in career services at The George Washington University (GW) in Washington, D.C., where she earned a Master’s Degree in Higher Education Administration. She is passionate about higher education and in her career development role seeks to educate and empower students and alumni with the knowledge and tools needed to advance in their careers and successfully manage professional transitions.


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