Innovative Community Engagement to “Balance” Budget and Priorities in Today’s Economy

August 27, 2019
01:00 pm - 02:00 pm ET


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It’s a common theme heard across local government organizations around the country – how to best strike the balance of the growing needs of a community and prioritize the limited resources to meet current necessities and prepare for the future. How can local governments use innovation in the budget process to align their engagement efforts with advancing their strategy and vision for the future?


Two years ago, Roseville, California took proactive action to address a complex, counter intuitive problem. Even though the economy was strong, municipal revenue growth was slowing, the City realized that something had to change. If the City were to maintain its current levels of service while also fully funding its long-term liabilities, infrastructure, and deferred maintenance expenses, the General Fund budget would realize a $10+ million annual deficit. Roseville understood that to generate the needed response, they would first have to engage the community, and provide context and insight to an enormous body of financial data. The result was EngageRoseville, winner of the GFOA Award for Excellence for Public Engagement in the Budget Process, five awards from the California Association of Public Information Officials, and more.


Join us on August 27 at 1 PM ET when the City of Roseville’s Megan MacPherson, APR, Director, Public Affairs & Communications, Dennis Kauffman, CFO, and Chris Adams, President, Balancing Act share the “how” on utilizing strategy, engagement, and communication to build an award-winning budget engagement process.

Contact the Alliance team at with any questions!

Event Details


  • August 27, 2019
  • 01:00 pm 02:00 pm ET
  • Registration Deadline: 08/28/2019


  • GoToWebinar


  • Member Price:$0.00
  • Non-Member:$0.00

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