Theme: Authentic Community Relations
Community members are busier than ever, which makes disseminating information more challenging than ever. For years, Olathe Parks & Rec has used traditional media such as print advertising in local publications, emails, activity guides and social media to reach its audience.
The Olathe Active App was developed to serve as an additional opportunity to engage with community members on parks and recreational topics, but also provide health and wellness resources to encourage the community to stay active. Although this information could go on a website, the app allows Olathe Parks & Rec to feature additional content within the app that can be accessed without an Internet connection.
Examples of this content include upcoming events with the ability to add to the user’s calendar, trail maps that detail the route and distance, recipe resources and challenges. Additionally, with the Olathe Active App, users can easily look up recreational programs and activities right on the soccer field, plan their next meal in the school pick-up line or find the closest bike trail and route. It is a direct and convenient one-stop shop for information about Olathe Parks & Rec.