Maximizing the Potential of Citizen Survey Data in the City of Kansas City

In the field of local government performance measurement, it can be challenging to identify good outcome-oriented performance indicators for many service areas. Since the ultimate goal of many municipality and county services is to serve residents, citizen surveys can play a crucial role in measuring service outcomes. However, even administering a survey does not guarantee that you are truly utilizing the data to assess performance. Over the past few years, the city of Kansas City, Missouri, has evolved its approach toward the citizen survey to extend relevance and maximize data usage.

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