Theme: Relentless Creativity
Where are the results? That’s the ONLY question people have during election night – and making those results available to the public in every way possible is the mission of the Washoe County Communications Division.
Election night coverage is something that everyone wants access to, and not just through their local TV news channels. On that night, we have the information everyone wants from our Registrar of Voters Office. As a government entity, we pride ourselves on the fact that we present election results in an efficient and non-partisan way. The two things the public needs from an election: transparency and trust.
In being as transparent as possible to our taxpayers, we decided to produce live coverage of our election night results from the time when the polls closed, until the last precinct results were posted for unofficial, final results. (Election results are final after the Board of Commission declares a canvass of the vote). For years, Washoe County has done extensive planning for media relations for election coverages through press conferences, media availabilities and handing out results sheets as they come off the printer on election night. What we were missing was giving the results directly to the public, live, as they are tallied in the Registrar of Voters Office.
On June 12, 2018, we changed that narrative and broadcast the entire process for the Primary Election: from the 79 polling locations in 558 precincts that were closed at 7 p.m., until the last precinct results came in. We’ve now flipped the camera, and scripts, on the way we tell our own story during election night here at Washoe County, Nevada.