Creative Construction Communication ... with BRAD

by the City of Novi, MI for the TLG 2019 Innovation Showcase program

Dec 19, 2018

Theme: Authentic Community Relations

In 2016, the City of Novi City Council increased the neighborhood road construction budget, nearly doubling the funding for improvements to these roads. The 2017 construction season saw many trials and tribulations for the Department of Public works, with an increased number of complaints and contacts, with many of these reaching the City Council level.  Working with our communications team, we were able to transition all construction communication to the Community Relations office and provide not only enhanced messages, but do so in a creative, fun way which engaged citizens and alleviated the calls to DPW which allowed them to engage more productively in their work. 

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